Using Point-of-Sale Displays Effectively

Written by Doug Phalin on . Posted in Store Displays

Coffee Condiment Displays

Effective POS = More Profits!

Using Point-of-Sale Displays Effectively

Impulse buying, you’ve got to love it.  Consider just how many customers are standing in line at the checkout, only to discover when they get home they have three or four more items in their shopping bags than they planned on buying.

Holiday are great times to use POS displays, people are always looking for a little help in keeping up with the culture’s demands, like chocolates for Valentine’s Day, unique gifts for Christmas, etc.

Remember impulse buying is an effective means  for  introducing new products  to your  customers.  In addition, many vendors will include these displays with a  minimum order of products.

The keys to a good point-of-sale display :

  1. Tell your customers how they will benefit from this product
  2. Add value by including tear off coupons or buy one get one free offers
  3. Show people using the product in a happy setting
  4. Illustrate how the product stacks up against the competition by using charts and graphs
  5. Make it interactive with a QR code, so they can get more information from their smartphone.



All businesses have the exact same goal, which is to achieve the maximum profit. Why not stand out from the crowd through the effective use of POS displays. Many company administrators think that they’re already doing everything as effectively as possible but you can in fact  improve your marketing campaigns in very easy to implement  ways. Take your business to the next level with effective point-of-sale displays and graphics.



Doug Phalin

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